Amsterdam Indigo spotted Denim at the Pitti Immagine Uomo.



We from Amsterdam Indigo attended this week’s inspiring Pitti Immagine Uomo. We just sifted through all the amazing street photos, and as always an inspiration for denim, this June was no exception!

We’ve been tracking brighter indigo shades entering the market for several seasons now, first noted at specialist fabric trade shows such as The Kingpins Show, then working through to apparel shows such as Bread & Butter. Bright azure indigos popped against the neutral walls and sartorial styling, creating a perfectly blue palette for men. Nods to workwear were still very apparent, but a smarter, cleaned-up attitude created a new dynamic.


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