DENHAM X Tenue de Nimes ‘Dubble Dutch’ launch party


Last Thursday Denham and Tenue de Nimes celebrated the release of their first Tenue de Nimes x Denham collaboration. The launch of the Monogram sweater took place at the Denham Corner store and we of Amsterdam Indigo were fortunate enough to be present!

Denham the Jeanmaker and Tenue de Nimes have joined forces to create a special Double Dutch graphic edition of Denham’s “J.V. Gusset” varsity sweatshirt. The clean repeating grid-pattern, created by three artworks, have been panelprinted on Denham’s J.V. Gusset in both men’s and women’s variations. The sweatshirt’s design with the subtle twist that employs unconventional  single-jersey gussets beneath the arms to increase comfort, movement and breathability.

Jason Denham: “The project represents a natural meeting-of-the-minds for us. We both set-up our operations in Amsterdam, which is fast becoming recognized as the important capital of European denim. Plus we’ve both been close neighbours in the city’s Nine-Streets creative district and it was high time we finally did something together.”

Menno Van Meurs and Rene Strolenberg, founders of the premium denim shop concept Tenue de Nimes describe their inspiration: “We were triggered by vintage Japanese denim and chambray monogram fabrics and wanted to present our ‘cross’ insignia alongside both the Denham ‘scissor’ logo and the city of Amsterdam’s three-X’s icon in a way that evoked the feeling of those traditional Japanese textile monograms”.

There are still have some sizes of this limited edition sweater available.

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