HTNK Story Store at Blueprint area ModeFabriek


We visited Modefabriek; a biannual professional trade platform where hundreds of brands and labels present their latest collections to the retail industry, press, stylists and other fashion industry professionals. Our attention was drawn to one stand in particular: the HTNK Story Store at Modefabriek’s Blueprint platform.


HTNK hosts the Story Store at Modefabrieks Blueprint area, providing smaller/starting brands with a platform at this tradefair, whilst offering an interesting range of products to the visitors in the shop. The shop features cutting edge and denimrelated labels, stores and products.



The platform of HTNK’s the ‘Story Store’, features the next generation of cutting edge and denim-related brands & products. Participating brands all have an inspiring story to tell.
Young & upcoming denim brands Tulp Jeans and Indigo People were part of the selection, as well as the cutting edge decotarion by Bobbie Gerrits, juwelry label Overload and men’s wear store OntFront.



HTNK is a recruitment & consultancy firm in fashion, known as the one-stop-shop for everyone with ambitions in fashion; professionals looking for challenging job opportunities, companies looking for fashion talent and media and institutes looking for strategic insight in the industry.


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