Jean School Amsterdam

Jean School 1

In September 2012, House of Denim and ROCvA launched the Jean School, the first of its kind anywhere in the world.

After a successful pilot in 2011, the program has officially kicked off in September 2012. Students are taught all the ins and outs of the profession and learn everything about the production process of jeans. Starting at the drawing board all the way up to the sales process. When students graduate, they will be experts in the conventional trade and proficient in skills as cutting, sewing, stitching and washing. By setting up this program, ROCvA and James Veenhoff are meeting an important need of the denim industry. They have long since been looking for specialist in the niche area. They are ready to welcome professionals who know how they can work with denim in the traditional way, while at the same time taking into account the increasing need for durability.

ROCvA Jean School
The Denim Developer program is part of the ROCvA Jean School, which is a result of the close cooperation between ROCvA and House of Denim, led by James Veenhoff. Well-known denim brands like Levi’s, Tommy Hilfiger, Scotch & Soda, Denham en KOI support the initiative and actively participate in the program by providing guest lectures, assignments and internships.

House of Denim and ROCvA Jean School are working together with important partners in the denim industry like HTNK fashion recruitment & consultancy. They want to be involvedin the process of education and deliver an important contribution to the future of the industry. By cooperating with these partners Jean School aims to warrant the quality of the program. In exchange the partners profit from the growing expertise and services delivered by the students.

For more information on the Jean School and House of Denim, please visit:

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